Blog-Home
A social media brand is the sum total of customer experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.
Categories:"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Stuart Henderson Britt
Web Usability for Conversion
When designing a website or user interface, ensuring that it is designed in the most user friendly manner for the intended audience(s) is paramount. Designing for Conversion refers to the process of clearly identifying the organizational goals and ensuring that the final interface designs persuades your target audience to complete these tasks. Whether you have an existing website or are about to embark on a redesign of your current online offering, website usability and user behaviour analysis can often lead to:Continue reading Comments (0) 05.11.2009. 00:39
Internal branding among teams
We spend days sometimes weeks taming our "online branding." Examining and experimenting with content and logos. It's also not unlikely to spend hours of overtime determining our company colors before we set out to launch. There is however an area that is almost always forgotten in the planning phase of a new company or the restructuring of an old company. That area is training staff to understand and reflect our message and brand.
Continue reading 05.11.2009. 00:01
Social Media’s Role in Public Relations
There is an ongoing discussion about whether social media lives within marketing or public relations as a primary communication medium. While most social media strategists would recommend that social media needs to be pervasive throughout an organization, one department or function frequently launches the foray into social media. Using the conversation prism model, this demonstrates the modern view of public relations that includes an ongoing feedback loop with traditional sources, as well as social web outlets.Social Media Content Creation
Much of the legwork of the content creation of a social media plan can occur within the PR function. They interact with company subject matter experts. They interview industry thought leaders. They are in constant contact with editors, writers, bloggers in the industry to keep a pulse on what is happening.
Continue reading 31.10.2009. 01:15
Improve Your Content Engagement Within Facebook
According to Facebook Product Manager Peter Deng, Pages are being treated similarly to friends. Facebook will take into account:- How many people (and especially your friends) comment on and like stories from Pages you’re a fan of
- Which Pages you visit frequently
- Which Pages you interact with frequently