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A social media brand is the sum total of customer experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.
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"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Stuart Henderson Britt
User Experience is Vital at Every Touch Point
Social Media to Uncover the User's Perceptions
End user understanding allows a company to move quickly, decisively, and successfully in product development, product maintenance and product advertising claims.
- What does the user experience in the context of their everyday lives?
- Does the product satisfy the consumer's desires, needs and wants?
- What drives users liking of your product?
- Overall, how is your product perceive and is the consumer satisfied?
Comments (0) 31.08.2010. 13:50
Get the Most Out of your Social Media Moves
Social media marketing is just a slice of the social media industry, but it’s a very important piece of the story. Businesses see social media as a platform for engaging with consumers and informing them of the latest company news and products. Marketers are blazing trails in the social media marketing sector, creating campaigns that are interactive, shareable and inclusive of the online community. For the most innovative of marketers, the focus isn’t on campaigns, but on letting consumers take the reigns in guiding a brand’s social presence.Get the Most Out of your Social Media Moves:
- Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large.
- Be a thought leader Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product.
- Encourage people to contact you Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.
- Participate Create groups and participate in online discussions. Become an online leader and organizer.
- Experiment These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!
Comments (0) 31.08.2010. 12:53
Frustrated traditional marketers
Is traditional marketers getting frustrated?Common frustrations with social media marketing?
- Managing time and productivity
- Creating quality and flowing interactive content
- Turning followers into customers
- Getting traffic to your website, blog or social profiles
- Creating good quality online videos
- How to create the best type of CMS optimized for Social Media
- Choosing the right social media channels to use
- Creating postive noise and Buzz about your brand on social media
- Coming up with creative ideas for your social media marketing campaigns
- How to meet ROI using social media
Comments (0) 31.08.2010. 12:43
Influencing through new media
Comments (0) 31.08.2010. 09:25
Intranet Blogging
The Intranet 2.0 Global Study 2010 (526 respondents) reveals that most organizations have blogs on their intranets:- 53% of organizations have blogs on their intranet
- 18% of organizations have enterprise wide intranet blogs
- 19% of organizations have plans to deploy intranet blogs
- 20% of organizations are considering blogs for their intranet
- 8% of organizations have no plans and no interest in intranet blogs
A further breakdown of intranets by size shows that blogs are common on intranets and organizations of all sizes, but are more common in the big organizations:
- 79% of organizations of over 100,000 employees have intranet blogs; this jumps to 87% in organization of between 50,000 and 100,000 employees
- 57% of organizations of less than 100 employees have intranet blogs; this drops to 37% in organizations of between 100 and 1000 employees
Despite their proliferation, however, most intranet blogs are penned by executives. Employees like to read them, but the vast majority aren’t ready to write them.
Comments (0) 31.08.2010. 08:34
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